National Beverage Corp. develops, manufactures, markets and distributes a complete portfolio of quality beverage products throughout the U.S. The company's lines of multi-flavored soft drinks, including those of its flagship brands, Shasta and Faygo, emphasize distinctive flavor variety. In addition, National Beverage offers an assortment of premium beverages geared to the health-conscious consumer, including Everfresh, Home Juice, and Mr. Pure 100% juice and juice-based products; and LaCroix, Mt. Shasta, Crystal Bay and ClearFruit flavored and spring water products. The company also produces energy drinks and powdered beverage products, including Rip It, an energy drink in liquid and powdered form geared toward young consumers and PowerBlast Energy Fuel, a powdered nutritional beverage product for on-the-go consumers. Other products include Ohana fruit-flavored drinks and St. Nick's holiday soft drinks. Shasta and Faygo, the company's traditional soft drink brands, have been manufactured and marketed throughout the U.S. for a combined period of over 200 years. Established over 110 years ago and distributed nationally, Shasta is the largest of National Beverage's brands and includes multiple flavors as well as bottled spring and drinking waters. Established almost 100 years ago, Faygo products are primarily distributed east of the Mississippi River and include a multi-flavored product line. Substantially all of the brands are produced in 13 manufacturing facilities that are strategically located in major metropolitan markets throughout the continental U.S. To a lesser extent, the company develops and produces soft drinks for retail grocery chains, warehouse clubs, mass-merchandisers and wholesalers as well as soft drinks for other beverage companies. National Beverage utilizes various means to maintain its position as a cost-effective producer of beverage products. These include centralized purchasing of raw materials, vertical integration of the manufacturing process, close proximity to customer distribution centers, regionally targeted media promotions and the use of multiple distribution systems. The company sells and markets its products through an internal sales force as well as selected broker networks. The company's sales force is organized to serve a specific market segment, focusing either on geographic territories, distribution channels or product lines. National Beverage believes that this focus allows each sales group to provide high level, responsive service and support to the customers and markets served.
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