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In addition to understanding the thinking behind our new advertising and brand identity, it's important to get a sense of where our customers will see this significant new campaign. From extensive research we know that our target audiences seek out media that fulfill their desire for news and information, their need to be at the forefront of business and their passion for competitive sports. We've planned our media along these lines. |
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Align the American Stock Exchange with the "must-see" news media, such as:
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Maintain high-visibility in business-critical print and television like:
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Capitalize on our target's love of competition via presence in marquee sports including:
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Click here for a sampling of specific media placements during our launch. |
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